George Jacob, Heiko Lade and Nick Cordery
At the beginning of 2019 I was approached by The Eastern Institute of Technology, EIT, to see if I could assist a prospective graduating student in the completion of his studies. George Jacob had already completed a Bachelors in Business Administration and was attending EIT to complete his Graduate Diploma in Business Studies on Health Services Management. The final part of his degree was to do an actual real life scenario of setting up a clinic and the managing of it.
He chose to do his project on setting up and managing an acupuncture clinic.
A lot was in store for George as he didn’t know the first thing about acupuncture, yet alone how to set up a clinic.
The project involved finding a town or city in the North Island that had a suitable population to start a practise. Further research had to be done and work out the socio-economic status of the city and suggested costs for charging the patients in that town compared to other practitioners in the same town.
The clinic would need to be legal according to all local council regulations and be affordable from a rent point of view, easily accessible to patients as well having commercial marketing exposure.
Then George tackled the marketing and advertising program and outlined a whole budget and procedures document. He had many great ideas that I as an acupuncturist never would have thought of and put it all together in a prospectus type finished product.
The finished product was a truly professional piece of manuscript worthy of presenting to any investors or prospective partners.
I guess the next step for me is to use the document and set up the next clinic !
Many special thanks to Regan Cotter and Nick Cordery of the EIT School of Business for considering me in this project.
And of course good luck to George in his next entrepreneurial enterprise.
